Behind the Business - Scootababy

Scootababy have just released a new and updated version of their popular hip carrier, and we thought this would be a great time to focus on the brains behind this ingenious sling.

Audra Meng started the business, 'We officially launched in August 2007... however, the design and development of the Scootababy carrier had been in the works for a full year prior to that. I actually first started thinking about a fast and comfortable hip carrier when my first son was a baby (he is now almost five!). After my second son was born, I decided I had to figure out a way to make exactly what I wanted... and so Scootababy was born.'

Audra says 'The best thing about being in the sling business is helping a mom try on the carrier, and watching her eyes light up when she realizes how comfortable and easy it can be to babywear! Making things just a little bit easier, and helping parents get on with their day gives me great satisfaction. Having a baby is such a huge impact on your life -- I had no idea how much our lives would change. But babywearing helps you do all the things you would normally do -- run errands, shop, go on hikes. For me personally, it's been great fun learning the steps involved with setting up and running a business, particularly the manufacturing process.'

Audra is a keen babywearer and has used many different styles of carriers with her children: 'Any comfortable sling that promotes attachment and babywearing is a great sling! I'm a particular fan of ring slings for tiny babies, used in a reverse cradle position -- very handy for babies wanting to nurse a lot. I also love mei tais for back carries while hiking.'

Audra's top babywearing tip - 'Bring baby's weight in closer to your body as much as possible -- this makes it more comfortable for you. And make sure baby is in a sitting position, with knees up above his/her bottom -- this makes it comfortable for baby! And please always keep baby's safety in mind when babywearing.'

Behind the Business - Calin Bleu

Calin Bleu is a family-run business based in Scotland, manufacturing wraparound baby carriers. Anne Dhir is the brains and creative energy that has driven Calin Bleu from small eBay-based beginnings to one of the top UK sling manufacturers in less than 4 years.

Anne started Calin Bleu after the birth of her first child. She wanted to carry her child in a wraparound sling and started making her own wraps; positive comments from friends and family encouraged her to make her slings to sell. She has now refined her range to a lightwight yet supportive gauze and a super-comfortable microfleece, available in a range of fashionable colours. Anne is particularly attached to the microfleece wrap ' They are so expensive to make that we hardly make any money on them. But I HAD to have one for our little boy who was born last August. In order to have one I had to order hundreds so here we go! They are so soft and snug and light. On a more practical level, I also love them because they are easy to use and can help parents discover the joy of wrapping.'

Although business has grown since launching her website in 2005, Anne has still managed to launch Sling Meet in conjunction with Stephanie French, Zolowear's UK sales rep. Sling Meet is a unique forum for parents to join up with sling users in their neighbourhood. The site now has many groups who meet regularly throughout the UK and Ireland, and as Anne says 'I feel a bit of a sling matchmaker, helping parents find other parents who use slings in their area. They can try a sling before they buy, get some help to find a more comfortable fit with their carrier, get some tips on carrying baby on their back... Meet new friends and share a nice cup of tea with other mums who have a shared interest.' Sling Meet has been of great benefit to the sling-wearing community and this is mainly thanks to Anne's efforts!

Anne's passion for helping parents be attached to their babies is clear when you ask her what the best bit of her business is: 'The most precious moments of running a sling business is helping a mum use her baby carrier, you can see her face light up, it's so comfortable, I can't feel her weight, dancing around, look I've got my hands free! I wish I had one of those for my first child. I'll have to tell my friend about it. And this morning, I was stopped by a mum when I dropped off my daughter at pre-school, her friend had a Calin Bleu wrap sling and loved it. It made my day!'

Anne's top sling tips:

Take your time. You didn't learn to bike in one-go, it's the same thing with slings.
High and Tight. Most parents who find their sling uncomfortable are wearing it way too loose. Remember, baby is at kiss level (bend your head to kiss their forehead) and wear it tight. If it sags after a while, it's because you haven't tighten your sling enough.