Sunday, September 21, 2008

Behind the Business - Scootababy

Scootababy have just released a new and updated version of their popular hip carrier, and we thought this would be a great time to focus on the brains behind this ingenious sling.

Audra Meng started the business, 'We officially launched in August 2007... however, the design and development of the Scootababy carrier had been in the works for a full year prior to that. I actually first started thinking about a fast and comfortable hip carrier when my first son was a baby (he is now almost five!). After my second son was born, I decided I had to figure out a way to make exactly what I wanted... and so Scootababy was born.'

Audra says 'The best thing about being in the sling business is helping a mom try on the carrier, and watching her eyes light up when she realizes how comfortable and easy it can be to babywear! Making things just a little bit easier, and helping parents get on with their day gives me great satisfaction. Having a baby is such a huge impact on your life -- I had no idea how much our lives would change. But babywearing helps you do all the things you would normally do -- run errands, shop, go on hikes. For me personally, it's been great fun learning the steps involved with setting up and running a business, particularly the manufacturing process.'

Audra is a keen babywearer and has used many different styles of carriers with her children: 'Any comfortable sling that promotes attachment and babywearing is a great sling! I'm a particular fan of ring slings for tiny babies, used in a reverse cradle position -- very handy for babies wanting to nurse a lot. I also love mei tais for back carries while hiking.'

Audra's top babywearing tip - 'Bring baby's weight in closer to your body as much as possible -- this makes it more comfortable for you. And make sure baby is in a sitting position, with knees up above his/her bottom -- this makes it comfortable for baby! And please always keep baby's safety in mind when babywearing.'

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